What Do We Do?

We help business leaders and individuals achieve alignment and coherence in their lives and businesses. Hello, we are Jim Huffman and Ron Cruickshank owners of the ETCETERA group.

YES! There Are Better, More Innovative Ways to find alignment and coherence in your life and business. If this is what you are looking for, you've come to the right place. About Us For 16 years we have worked together as change innovators who bring the latest proven tools and technologies to personal and organizational transformation. Examples of some of the innovations that we have had direct experience in creating and implementing are scrolling below:
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Provide a proven method for increasing JOY & MEANING in every aspect of your life! We work with individuals who recognize the need to get their lives into balance Help firms make more profit and find market successSupport building a culture of innovation and dynamic follow-through

 I want a sense of bigger purpose in my life.
 My company needs to be re-energized and re-focused.
 I want more satisfaction, joy and love in my life.
 The results I am getting in my life need to improve.
 I am successful but I can't seem to get to the next level.

• Business people who "want a life".
• People lacking a clear strategy to achieve their personal or organizational goals.
• People experiencing imbalance in important areas of their lives.
• Individuals dealing with a loss of health or personal effectiveness.
• Organizations determined to produce better results, from startups to Fortune 50.

Just for fun, you might want to t ake the Life Alignment Analysis or Organizational Alignment Analysis.    If you are looking for Life Alignment, take the Analysis on the left. If you're interested in Organizational Alignment, take the Analysis on the right.

If you gained insight about yourself or your organization by taking either or both assessments, then take the next step and contact us.

Gain insight about your leadership by taking the
Leadership Quick Assessment Tool.

Regards,

Jim Huffman
Ron Cruickshank

Standard Accepted Thinking	New Innovative Thinking
"The purpose of coaching is to produce behavioral change and growth in the coachee for the economic benefit of the client."  - Harvard Business Report, December 2004	"The purpose of coaching is to produce behavioral change and growth in the coachee for the emotional and economic benefit of the client."  - the ETCETERA group, TODAY!