Alignment Workbook

Want a company that is energized and focused on Doing the Right Things? A practical and proven blueprint for achieving organizational effectiveness. 107 pages of HOW TO transform your company quickly into an effective operating unit. If you are an executive, running a business, part of an underperforming company or an organization consultant or business coach, you need this book. This tool was designed specifically for you.
Price: $64.99

The Alignment Workbook has  been developed exclusively for business people.  It  contains very specific information on the eight elements that must be aligned and non-conflicting within your company for it to be successful. Whether you are a corporate executive, a small business owner, run a not for profit,  executive coach, management consultant  or team-building facilitator  this Alignment Workbook was written with you in mind.

Having an energized and focused company are the objectives of the Alignment Workbook. This book offers a step by step method for identifying and fixing the energy drains that plague most companies. In a short time you will have clarity on the external issues impacting your success and internally on organizational vision, mission, strategy, systems, structure and culture.

The Alignment Model and Workbook have been used successfully by corporate executives, small business owners, start-ups and business consultants and coaches.  This one comprehensive workbook offers a detailed step by step process for getting your organization externally and internally aligned and congruent.  Utilized for over 15 years the workbook  has been used on a proprietary basis by Dr. Cruickshank with his clients. It is now available to you for the first time.

Find out secrets leaders from companies like John Hancock, Motorola, Lotus, Polaroid and Hanes and many others have been using for years to give their company competitive advantage in the market place.  Even Senior leaders in the US Army and Marines have utilized this information.

 If there is just one tool  you should utilize to revitalize your company this would be the one.  Dr. Cruickshank has spent over 30 years working with business people and has learned first hand what works and what does not work. This workbook has compiled this learning into an effective HOW TO manual for people seeking to rapidly improve the effectiveness of their businesses.  

 It's all here in one complete volume.

• The powerful model of organizations that outlines the critical variables that must be aligned for success.
    
• A simple to apply ten step process that guides you on how to utilize the workbook for optimum effectiveness.
  
• An evaluation key that gives you the critical questions you must answer to understand your current situation.
  
• The eight essential basic elements that must be aligned and non-conflicting in order to produce optimal results.
  
• Each of the eight essential alignment elements has its own chapter that guides you through diagnostics, evaluation and actions to take.
  
• Actions to AVOID at every step of the Alignment process.
  

We reveal the true essence of leadership that isn't found in the brain.

Includes innovative and insightful modules for diagnosing, defining, and moving into action. Some examples of things you will learn:

1. How vision and mission are completely misunderstood by most companies and how to get clear on yours.
   
2. How to know when you have a compelling vision that will be motivating to your employees and customers.
   
3. How to get clear on the goals and paths to effective operations.  The difference between a living mission and a static mission.
   
4. A sports metaphor for each element that allows for easy understanding of the role they play and how it connects to the others.
   
5. The importance of pattern recognition in developing a business strategy.
   
6. The symptoms of dysfunctional people in your organization and 12 Actions to help them grow.
   
7. How to insure your technical, operational, administrative and people systems aren't working against you.
   
8. Know the difference between authority, power and influence inside your organization and how to align for optimum results
   
9. Understand the three components of building a culture that must be present.
   
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   If you follow the detailed HOW TO instructions in the Alignment Workbook
       
       You'll know what to do...
   
           You'll know how to do it...
       
           You'll know why it works..
       
           And you'll feel good about it.
   
   This comprehensive program gives you  everything you need to insure your company is operating at a high level of integrity and organizational alignment,  If you're a corporate executive, a small business owner,  a business consultant, coach or trainer; or if you're a financial, legal, building, healing arts or employment professional and you struggle with organizational issues.....This Alignment Workbook is for you.